We asked some of our stylists what colours, styles and general vibes were here to stay for winter and beyond, and the resounding answer were phrases such as ‘quiet luxury’ and ‘old money hair’.
South St Andrew Street’s Salon Director Roz predicts this winter will be all about ‘quiet luxury,’ and while rich auburns, velvety browns and beautiful brondes will be prominent, soft golden blonde is very much what she’s being asked for at the moment. “Think expensive Bond Street blondes that makes you question whether it’s the client’s real colour or not!” These colours are effortless, not overdone.
These thoughts are echoed by South St Andrew Street’s Molly. Molly is one of our Senior Salon Stylists and a Salon Technician, who has noticed that “Old Money Blonde” is a popular search on TikTok this season… Think Sofia Richie Grainge’s soft multi-dimensional blonde or the lit-from-within caramel highlights of Blake Lively. She also highlights the amount of searches for “Old Money Hair” in general, which incorporates styling with soft, polished waves, low buns or big bouncy blow-dries, and cuts with curtain bangs and lots of layers.
Quiet luxury isn’t just for those with long locks either- French bobs and flicky, voluminous lobs are still very much in demand.
Asides from the length, it’s about finding a classic shade that compliments your complexion as well as your wardrobe.
We’ve certainly seen the return of clients investing in luxury haircare again over the last few months, and one key factor in maintaining opulent shades is to choose products that will genuinely contribute to its health, particularly giving it nourishment, lift and shine.
Whatever the tone, it looks expensive, along with a glossy finish, born from fabulous haircare. 
We’ve certainly seen the return of clients investing in luxury haircare again over the last few months, and one key factor in maintaining opulent shades is to choose products that will genuinely contribute to its health, particularly giving it nourishment, lift and shine.
Hydration is a must for luxe hair. Our Hydrate Shampoo and Conditioner duo work magic on dry hair and scalps, making hair happier, healthier and thoroughly hydrated. Finish sleek styles and gorgeous waves, or repair dry and damaged hair with our luxurious hair oil. Our oil won’t leave your hair greasy! Just use one or two drops to make hair extra-healthy, sleek and shiny.
You don’t have to frequent the Upper East Side of Manhattan or have a Bond Street adjacent post code to look a million dollars.
The beauty of ‘quiet luxury’ is that it embraces minimalism when it comes to colouring.
Taking care of your hair at home can keep your colour for longer. Enhancing your natural colour might mean you can stretch out the time between highlight appointments (perhaps going from a full head of highlights to a half head) or focussing on tinting and toning rather than going in with a lightener at each appointment. An honourable mention should be given however, to how far hair lightening has come; with the advent of professional use products such as L’Oréal’s 9 Levels Lightening Powder and epres Professional Bond Repair, our colourists can lift your colour more safely than ever.
Big hair is back.
Big hair is back.There was a clear shift in 2023 from slicked back, sleek hair and more demand for lift at the root.
Something that can truly elevate your look is a quality blow dry; nothing says “luxury” like hair with body and bounce, which can be achieved with a round brush or a wide straightener.
We’ve seen an influx in ingenious ways to create a wave or curl since the days of lockdown; whether it’s with heatless curls or tong techniques.
From the humble roller to hot brushes, there are ways and means of getting that ‘blow out’ look with a little less arm pain from wielding your hairdryer!
Your stylist wants you to be able to recreate the look they give you at home; ask as many questions as you need, soak up as much knowledge as you can.
Stafford Street’s Senior Stylist Cameron loves creating big, voluminous blow dries and is often our staff’s go to to create glamorous looks that last the night. If you’re recreating the ‘blowout’ look at home, Cameron recommends bending the ends of your hair in sections with a straightener, then adding a roller to keep your look bouncy for longer.
If you need to enhance the body and bounce, our Volume Shampoo and Conditioner can give you that, without foregoing the moisture hit- no overly squeaky-clean hair here! Follow by applying our Volume Mousse before your blow dry; not only is it a conditioning mousse but a heat protectant which will give your hair so much body. Swap this out for Volume Spritz if you’d like an extra shot of shine with your root lift; our blow dry spray boosts hair volume and adds extra shine, making hair look fuller and healthier
Thick headbands and bows are very on-brand when it comes to the quiet luxury, or old money aesthetic. Black velvet, lace or cream satin will add to the vibe perfectly.
A little extra help…
Since we’ve launched our extension service, we’ve found that most of the requests have been less for length, more for thickness.
Whether with bonds or tapes, the added strands create a fuller head of hair encouraging bounce and movement, often adding to a client’s confidence. A luscious mane can work wonders for one’s self esteem! With thicker, more voluminous hair, you can also experiment with various looks and styles.
Our blow dry prices start at £43. Book your appointment online today!
Explore our haircare range here.
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